Creating effective paid search advertising is one of the most technically demanding copywriting jobs on the market. Limitations on character count and adherence to ethical advertising practice make PPC writing an exact science and an exacting profession.
What can WriteCamp
copywriters do for your paid search campaign?
Find the sharpest hook to create an ad that moves search users through to purchase
Improve ad position and clickthrough rates (CTR) with keyword-targeted ad copy
Reduce overall cost-per-click (CPC) and cost-per-acquisition (CPA) by making your ads relevant to product/service offering and boosting ad quality score
Create content for dedicated PPC landing pages on your site that correspond to individual ads and campaign objectives